Joachim Back wins British Arrow Award for Audi

Oscar-winning director Joachim Back has taken home a Gold Arrow in the Vehicle & automative category and Silver in best 30-60 second commercial category at the 2013 British Arrow Awards for his work on "The Swan" for Audi. The charming spot tells the story of how the cutting-edge Audi concept vehicles of the 1920s have progressed into the stunning and aerodynamically efficient cars of today.

Credits:

Client: Audi

Title: “The Swan” :60

Agency: BBH London

Head of Marketing, Audi: Dominic Chambers
BBH Creative Team: Matt Doman and Ian Heartfield
BBH Creative Director: Nick Kidney and Kevin Stark
BBH Producer: Ruben Mercadal
BBH (Addictive Pixel) Digital Designer:
BBH Team Manager: Polly Knowles           
BBH Team Director: Simon Coles
BBH Strategy Director: Neil Godber

Production Company: Park Pictures
Director: Joachim Back
Producer: Jeremy Barnes
DoP: Jan Velicky
Post Production: Telecine: Jean Clement Soret @ MPC

Post Production: Online: Jay Bandlish@ The Mill
Editor/Editing House: The White House
Sound: Factory