JMS Promotes Creative Group Leaders Gerald Lewis & Doug Green

John McNeil Studio (JMS), a creative company built to challenge and rethink the traditional agency model, announces today that group creative director Gerald Lewis has been named to a new role: co-executive creative director. As such, he will partner with Kim Le Liboux to lead the JMS creative department, which spans numerous brand and marketing disciplines—from advertising, brand, demand and social to experience design, digital development, content production and environmental design.

Creative director Doug Green has been promoted to fill the group creative director role vacated by Lewis. In this expanded role, Green will lead a creative group that serves a broad array of key relationships for JMS, including CA Technologies, Polycom, Juniper Networks, Cleversafe, Logitech and DocuSign to name a few.

“These promotions are a natural response to the growth we’ve faced over the past year,” said JMS president, Nils Peyron. “Strong creative leadership is everything to our company, our culture and our product. Gerald and Kim are the perfect pair to drive our unique model forward. Doug has been a key creative and strategic leader at JMS for over four years, and these many contributions are being recognized today, as he moves into this new role.”

Lewis began his career at Ogilvy NY in 1997 as part of the original IBM creative team. He moved on to Bartle Bogle Hegarty where he launched the Axe brand. The campaign won not only a Gold Effie but also multiple Cannes Lions. As creative director at McCann SF, Lewis helped lead the Microsoft account and was responsible for multiple, widely awarded campaigns for the brand. In 2010, Lewis launched his own creative studio, Grand, which merged with JMS in 2014.

Green has more than 20 years of experience as a creative director. He joined McCann Erickson as an associate creative director in 1998 and moved up the agency ranks while working on Microsoft and many other brands. In 2011, he became SVP-group creative director for MRM Worldwide in San Francisco and joined JMS a year later.