Jetstar’s 'Takeoff More' Campaign Launches Holidaymakers into the Skies with Low Fares

To launch Jetstar’s latest brand campaign, Thinkerbell has literally launched holidaymakers into the air off a giant inflatable orange star. The campaign shows how Jetstar customers can ‘Takeoff More’ with low fares which are comparable to the cost of everyday purchases such as a pub meal.

The ‘Takeoff More’ campaign is inspired by Jetstar’s commitment to democratising air travel so more Australians can afford to fly. Over the past 21 years, the airline has offered fares as low as $29 helping customers to fly more often and visit more destinations. The brand campaign follows the rollout of Jetstar’s new crew uniform and the arrival of new aircraft.

Thinkerbell's Tom Wenborn said, “Takeoff More is a platform that celebrates more sunshine, more memories, more joy in the skies and more savings. When it came to launching the platform it turned out that a pub meal, a new handbag, or rug for the living room cost about the same as a flight with Jetstar and this brand film puts everyday spending in perspective…because why buy more stuff when you can buy a seat to somewhere better?”

The Takeoff More campaign featuring TV, VOD, OOH, Social and Influencer begins from March.