Jelly New York Welcomes Arcade Studio

Arcade Studio are a Cape Town-based collective specialising in colourful storytelling through animation that cuts no corners when it comes to attention to detail.

With a passion for brand thinking and creating holistic, all-encompassing design languages, Arcade Studio crafts relatable, approachable human and nonhuman characters and narrative, with a distinctive playfulness, colourfulness, and personality.

Their work has been seen in campaigns for global brands including Apple, Nickelodeon, Coca Cola, Google, Hyundai, Paypal, and UNICEF.

Arcade Studio is represented for commercial projects across the United States with Jelly.

Eri Panasci Taylorson, head of business development and executive producer at Jelly NY comments, “I’m beyond delighted to welcome our pals in Cape Town, the hugely talented Arcade, to the Jelly family. Their keen sense of character design and world building has long tickled us. Getting a peek behind the curtain to see how their diverse studio team contributes to the way they so naturally create a broad spectrum of characters, both in the human form and the more fantastical, has been a real treat. I also love when a studio has a real passion for, and body of, work in the broader realm of branding - and they’re as enthusiastic to chat asset libraries and brand toolkit design as we are. It’s this awesomely holistic creative thinking paired with their expertise in CG design and animation that makes me stoked to work with them in the US market.”