Jeep Gives You a Taste of Adventure... and a Little Something Else

Jeep is built to escape the concrete jungle. But how can city folk get a taste of what to expect in the great outdoors? Easy: let them taste it.

To find out how hungry people really were for adventure, Leo Burnett Berlin served something special: Jeep Snacks. Mealworms sweet & sour? Roasted black scorpion? Or a tarantula? These new snacks gave everyone an exotic taste of adventure.

The agency challenged adventurers in shopping malls, railway stations, car parks, outdoor stores and Jeep Showrooms to taste the snacks and win an exclusive Jeep off-road training. Brave gourmets could also order the yummy snacks online.