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Creative

Jason Lowe Takes a Foodie Pilgrimage to Bangkok for Hellmann’s Spot

2AM and Ogilvy used street casting to fill the film with genuine gastronomic enthusiasts

For this latest offering in the Hellmann’s ‘We’re On The Side Of Food’ campaign, Jason Lowe, the 2AM team and Ogilvy headed to the world’s foodie paradise, Bangkok, Thailand in search of real food stories.

Following on from last year’s films shot in Brazil, the brief was simple; create a visual feast bringing even more fun, flavor and feel good food inspiration to a successful campaign that showcases healthy and adventurous eating with Hellmann’s products at their side.

The latest films show a gastronomic and cultural journey across the country, seeking out genuine street cast millennial foodies from all nations, the team visited the famous sunflower fields of Lopburi, sun-drenched avocado orchards and numerous foodie haunts across Bangkok, from urban cafés, rooftop hangouts and skate parks to buzzing street food gatherings.

Shot with two cameras for a candid and observed documentary approach, and featuring genuine street cast millennials from the city, director Jason Lowe wanted to capture the honest, joyful moments that sharing and eating good, healthy food brings.

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Edit Company: Gorilla Editors

Editor: Matt Chodan

Post Production / VFX

Post Production Company: Framestore

Production Company

Production Company: 2AM

Executive Producer: Nick Crabb

Director: Jason Lowe

DOP: Pedro Cardillo

Producer: Chris Cable

Food Stylist: Rebecca Rauter

Creative Agency

Creative Agency: Ogilvy & Mather

Producer: Lyn Woodcraft

Executive Creative Directors: Angus George & Johnny Watters, Alvaro Rivera

Category: Food , Sauces and Spreads

Genre: Documentary , People , Tabletop