TBWA\Manchester has produced its first TV campaign for Merlin Entertainment directed by The Mob’s Jason Fisher-Jones, which includes Sea Life London Aquarium, the Coca-Cola London Eye, Shrek’s Adventure! London and the London Dungeon.
The ad sees a family exploring all of these world class attractions, all located on the London South Bank.
The spot went live on July 18th and includes one 30 second TVC with a 10 second direct cut-down, plus London OOH, national press, VOD, social and digital display. VFX & post production was done by Bark & Bite.