senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Japanese Rapper KOJOE's New Promo Is an Ethereal Tale of 'What If?'

22/11/2018
Production Company
Tokyo, Japan
244
Share
TOKYO's Kazuma Kitada directs 'Day n Nite' using one of a kind drone motion control system

Japanese production company TOKYO has launched a new music video for hip hop artist KOJOE's new track 'Day n Nite', directed by Kazuma Kitada.

In 'Day n Nite', the team at TOKYO pushed the boundaries of filming norms, using cutting-edge shooting techniques to visualise the possibilities and perplexities of 'what if?' moments.

The concept of the film revolves round 'choices' - our daily lives are the accumulation of an infinite number of choices that we’ve made along the way. The choices we make shape our values and the courses of our lives. There are no right or wrongs to these choices - life simply goes on.

The film was shot with the one of a kind drone motion control system. Combining drone, camera and OptiTrack (motion capture system), the rig enabled the team to achieve intricate yet organic movements, such as navigating narrow spaces, travelling long distances and 360 turns.

Director Kazuma Kitada comments: “For capturing the notion of parallel worlds with reality, none of the existing shooting methods felt sufficient. So I came up with the idea of utilising drones as motion control cameras. But the challenge was, how? I teamed up with technical professionals to develop a drone control program from scratch. It has been a long trial and error process over the course of eight months. As a result, we succeeded in depicting the emotions of a man lost in the maze of dimensions of his life with dynamic camera work and multiple overlays.”

View the behind the scenes video below.

Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0