James Cochran Shocks Diners with Fine Dining Food Waste Prank

For its latest campaign, sustainable food app Too Good To Go collaborated with Chef James Cochran (winner of the Great British Menu) for a fine-dining experiment like no other. 

24 food influencers and experts were invited to try out James' new six-course gourmet menu at his Restaurant 12:51 in Islington. Little did they know, every meal being served was made from produce originally destined for the bin.

The TGTG app allows users to connect with their local restaurants and stores to save unsold surplus food for a fraction of the price, promoting a feasible, environmentally sustainable effort that reduces and ultimately ends excessive food waste habits worldwide.

With Deadbeat Films behind creative and production, the commercial was released in honour of #StopFoodWasteDay, in line with Too Good To Go's commitment to combat worldwide food wastage. Even the biggest sceptic is challenged to do their part to help reduce local and global food waste. 

'We all need to think about making a change,' says James after the experiment. 'Throw some more Too Good To Go produce my way because I'm more than happy to put it on my menu!'