Jam Worldwide Partners with SmartyAds
Jam Worldwide, an independent global production, localisation and automation agency, announces today a new partnership with global digital advertising software developer, SmartyAds. The collaboration will help increase advertisers’ visibility and exposure across digital channels, achieving optimal results in global reach, brand awareness and user loyalty.
Creating cutting-edge programmatic solutions for digital advertisers, publishers, ad agencies, and enterprises worldwide, SmartyAds ensures that advertisers can reach the right audiences through programmatic targeting capabilities and fine-tuned ad campaign criteria. The SmartyAds platform ensures campaigns are accessed on the right screens and platforms. In addition, the ad tech company collaborates with global traffic safety partners, providing maximum level of control over the media space and guaranteeing publishers’ safety.
Focused on creating highly engaging creative advertising experiences, Jam uses technology-driven solutions to produce content for global audiences. With a multi-level collaboration approach to production, the exciting partnership with SmartyAds will see the two companies combine their expertise and deliver cost-effective, smart and simple solutions for advertisers - allowing advertisers to cut through the informational noise in an already saturated and competitive advertising market.
The new partnership will allow the two companies to adapt the creative to the needs and expectations of the audience within a particular advertising channel and in turn achieve the maximum customer response for brands, increasing the efficiency of the ads. Marking a new chapter for both Jam and SmartyAds, the two companies are excited to promote attractive and interesting creative solutions for advertisers.
Neil Lane, managing partner at Jam Worldwide, says “We are absolutely delighted to partner with SmartyAds. This now allows Jam to provide an added gateway to programmatic advertising through the SmartyAds DSP. We're very excited how our new and existing clients can leverage the platform, allowing Jam to work alongside digital performance marketing teams and media buyers to continually create, optimise and deliver programmatic creative that achieves high end, KPI driven results”.
Dmytro Sekiro, head of DSP at SmartyAds, comments: “Campaign effectiveness is statistically much better when developed by a highly qualified creative team that is aware of the platforms' specifics. Moreover, not every advertiser can boast an in-house creative design and marketing team, which is why we have decided to ally with a strong creative agency like Jam to progressively lift our clients' advertising outcomes.
When we first discovered Jam and the creative materials they developed, we were blown away by the quality of their work, and it made us realise that these guys were the missing piece in our puzzle. Our cooperation is a perfect match and a great example of when ad tech meets creativity.”
Dmytro Sekiro, head of DSP at SmartyAds, continues, “This powerful partnership will lead to advertisers approaching audiences from different angles, highlighting areas to impact user decision-making in the best possible way and most optimal budget spend.”
