Jacqueline Englar Hired to Lead Data and Insights at Performance Art

Interpublic Group’s (IPG) data-driven creative agency, Performance Art, announced today the appointment of Jacqueline Englar as vice president of data and insights. Jacqueline will oversee the agency’s team of analysts, data architects, engineers, and the decision science function, as well as help guide data strategy, operations, and data roadmaps across the agency’s client roster. 

Jacqueline brings an impressive track record of leading data, insights, and analytics teams for businesses ranging from small entrepreneurial organizations to large enterprises including CIBC and TELUS Digital. In her new role, she will collaborate closely with the agency’s strategy, creative, and technology teams to fuel the data-driven creativity for which Performance Art has become known. 

“In order to deliver our best work and the most impactful business results for our client partners, we merge unique and often complicated data intelligence with creativity,” says Andrea Cook, CEO of Performance Art. “Jacqueline has such a command of the use and ethics of data and an ability to inspire insights and methodologies that further the work. She is the perfect choice to lead our team and our clients into the future.”

Performance Art is recognised for producing data-driven, tech-forward creative including the ‘Black Elevation Map’ for Black & Abroad which pulled from more than 330,000,000 points of cultural data to create an immersive digital experience celebrating Black culture; ‘Hofmeister Kink’ for BMW North America, which used a vast range of data sources and custom-built AI to celebrate the iconic Kink design feature of BMW; and most recently, ‘The Greatest Guide’ for Grupo Bimbo, which married data and generative AI to put thousands of Mexico’s best hotdog and hamburger stands on the map. 

“The work that Performance Art has been putting out into the world deeply resonated with me. I’ve been impressed by the depth of the team’s understanding of the power of data and its ability to fuel performance and creativity,” says Jacqueline. “I can’t wait to put my fingerprints on the next phase of the agency’s work.”