Jack In The Box wins Red Bull

Digital and Production Business for Red Bull India Awarded to Bang Bang Films Affiliate

 

Mumbai, India – (September 2011) - Jack in the Box Worldwide (JITB) has won digital and production duties on Red Bull’s work for India in a hotly contested multi-agency pitch. The scope of work includes both the ongoing Formula 1 campaign around the Indian Grand Prix as well as the much-anticipated sequel to the popular Red Bull Bedroom Jam series.
 

JITB will be responsible for producing video content for all Red Bull projects in India as well as creating content for & managing the digital platforms including the Red Bull India website, the mobile site & social media platforms Twitter and Facebook.

The Formula 1 campaign spans multiple projects over the next two months, including the Red Bull Racing Can & the Red Bull Blogger Hunt, which are already live on digital platforms while Red Bull Bedroom Jam is slated for release in the last half of this calendar year.
 

Co-Founder & Managing Director of Bang Bang Films & Jack in the Box Worldwide, Roopak Saluja, commented that, "Red Bull's faith in us is testimony to the fact that film, digital & on-ground activation capabilities under the same roof is a truly potent combination. Our offering and Red Bull's strategy have the potential to retain compatibility for a very long and successful partnership."
 

Prashanth Challapalli, Business Head of Jack in the Box Worldwide, adds, "Red Bull is a great example of how on-ground events can be leveraged on digital platforms via video content. As a company that creates ‘Content-for-brands’, JITB is perfectly positioned to handle the entire scope of work from video production to web development and audience engagement.”