Jack In The Box launch iPad app

 

Mumbai based production company Jack in the Box Worldwide (JITB) has created a high-octane iPad app that allows a player to speed through the streets of Bombay in a pimped up Auto-Rickshaw. Dodging obstacles and passing city landmarks, the purpose of the “Bang Bang” App is to showcase JITB’s mobile game development skills and point the player to Bang Bang Films’ showreel. This amazing 3D driving experience has led to a huge surge in downloads. Within 48 hours of the launch ‘Bang Bang’ was the number one App on iTunes across all categories in India. By the end of the first week, it had ranked number one in Top Racing Free iPad Games and sixth in Top Games Free iPad Apps in Japan.

Developed by industry leader Robosoft Technologies and produced by JITB, ‘Bang Bang’ is an iPad only game (requiring iOS 3.2 or later) that can be downloaded for free from the iTunes App Store. 

It’s a touch & accelerometer based racing game that features six routes, or levels. The goal is to manoeuvre your rickshaw through the hurdles, pick up rewards and goodies, which in turn, will earn you badges in the App Store Game Centre, and re-direct you to Bang Bang Films HQ in the least possible time. If the auto-rickshaw hits an obstacle, the game will restart after an ad break featuring a TV commercial produced by Bang Bang Films. The game is currently available in English, Japanese, Portuguese and Spanish and contains 22 hoardings (billboards) in the cityscape that can be purchased as ad space. 
 

Asked why his companies had made a foray into the world of apps, Roopak Saluja, Co-Founder & Managing Director, Bang Bang Films & Jack in the Box Worldwide explained "Several reasons...some rational, others whimsical.  More than anything, it's a nifty brand engagement magnet.  Whatever the motivation, we never expected to cross 10,000 downloads in 72 hours.  Look out for lots of follow-up releases."
 

APrashanth Challapalli, Business Head, Jack in the Box Worldwide added “This is actually the Bang Bang Films showreel dressed as an iPad game. We realized the best way to get audiences to discover the fantastic work BBF has done is...to help them discover it for themselves via an addictive game. The rickshaw is by now a very familiar BBF icon and we shot actual footage of Bombay and used it in the game. In other words, you can call this 'Branded Entertainment' which delivers beautifully on what Jack in the Box does best - creating highly engaging 'Content for Brands'.”

Siddharth Banerjee, who produced the project for Jack in the Box Worldwide said “Every day there are hundreds of games uploaded on the iTunes Store. But only a few are from India. We [wanted] to create something that’s true to the spirit of Bombay, high on entertainment [and] engaging, yet meets the purpose... As a developer, this is my first involvement with an iOS game and I’m 100% sure that Bang Bang is a game that will make every Indian developer proud.”