senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

It's the '12 Days of Idris' in Sky Cinema's Christmas Spot

29/11/2019
Media Prodution
London, UK
680
Share
Marshall Street Editors' Tim Thornton-Allan teams with Sky Creative Agency on new ad

Marshall Street Editors has worked closely with Sky Creative and the production teams to create Sky Cinema’s new Christmas film ’12 Days of Idris’.

The main editorial challenge for this project was to match the timings of the song to the shoot rushes and MSE.TV spent a considerable amount of pre-production time, cutting the track down to length and scouring feature films for clips that complemented the lyrics, to create a backdrop for Idris Elba to match on set.

MSE.TV editor Tim Thornton-Allan comments: "This was such a fun project to work on with Ne-O. What made it interesting was the sheer amount of prep on the track that was required before the shoot. 

"It’s impossible to perfectly match a placeholder to the actual action and the edit was constantly in flux, so we recorded scratch singing in the suite to match the ever changing picture. Once we had a final match of the song with the film clips in the offline, Idris performed the track to act as a guide for his performance on set.

"As we’d completed over 80% of the work prior to the shoot, with a lot of liaison with Dave at Molecular Sound, everything neatly slotted into place by the time we got the rushes and we’re all really pleased with the final film.”

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from JW Collective
2024 REEL
FILMING SCOTLAND
11/04/2024
4
0
Knockout Chaos
Riyadh Season
04/03/2024
29
0
Dizzy
Olly Alexander
04/03/2024
10
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0