It's Showtime in Homebase's Joyful Christmas 2021 Ad

Homebase, the home and garden experts, is launching its festive campaign ‘It’s Showtime’, featuring a feel-good launch ad that shows Homebase has everything you need to pull out all the stops this Christmas.

The campaign is being launched with a TV spot featuring DIY royalty, Dick and Angel Strawbridge – the first time the brand’s ambassadors have featured in a TVC since the partnership was announced earlier this year. 

The heart-warming spot, which was created by Atomic London, shows Dick and Angel sneaking past security into a Homebase store after opening hours to give the place a little Christmas spirit by doing what they do best – a full makeover. 

The two of them get to work creating a magical wonderland, showcasing the wide range of products that Homebase has to offer during the festive period, from sparkly wallpaper to jazzy baubles and Christmas trees. 

Getting carried away in all the excitement, Dick and Angel’s time is cut short by the store team arriving for their morning shift, both shocked and slightly confused by the magical wonderland that has suddenly appeared overnight. 

Following the launch ad, the campaign will run across all of Homebase’s key channels and touchpoints. It will also feature a bespoke content programme that will run across digital and social channels, featuring Dick and Angel sharing seasonal and festive how-to’s and tips. 

‘It’s Showtime’ celebrates how we are all incredibly excited to celebrate Christmas at home with our loved ones, and that Homebase has the amazing breadth of products to really put on a show. After a difficult two years, this holiday season is going to be like two Christmases rolled into one – and deservedly so!

Dave Henderson, ECD at Atomic London said: “When you think of home improvement, you think Homebase. But until now, when you think Christmas you might not have automatically thought Homebase. I think this campaign changes that. Having the brilliant Dick and Angel feature in this year’s campaign helps add that extra bit of sparkle and some much needed festive feel good that will encourage people to make the most of their homes this season.”

Lisa Tickle, director of marketing and digital at Homebase said: “With so much excitement building, hosting a great Christmas can be an overwhelming prospect. It’s a bit like the pressure of putting on a show – making sure the lights, the decorations and the entertainment are all spot on. Dick and Angel are the best partners to help our customers know exactly what they will need from Homebase to achieve the perfect Christmas.”

‘It’s Showtime’ is the second Christmas campaign that Atomic London have created for the brand across their brand platform ‘Feels Good To Be Home’. It follows the successful Monster Fairy campaign that was launched in 2019. PR for the campaign is being handled by M&C Saatchi Talk, and media by Havas Media Group London.