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Creative

It's 'Go Time' in Fun Google Assistant Campaign

PHANTOM teams with Hoi Polloi's Dan Castella on social media spots

It's 'Go Time' in Fun Google Assistant Campaign

Google Assistant is there for those tricky moments when you need a little help on the go, in Google’s fun new ‘Go Time’ campaign. 

The social media campaign includes five quick-fire films directed by Dan Castella of Hoi Polloi. Each spot showcases an unexpected moment on-the-go when stopping to use your phone isn’t really an option. We see a rushing footballer texting her team she’s running late. An irked reveller checking the weather in a windstorm. A stumbling dog walker looking for the nearest park. An exhausted jogger motivating herself with music. And a rain-soaked fashionista reminding himself to buy an umbrella when he gets home.

The 15 and 6-second films have been adapted to appear across multiple social formats including YouTube, Facebook, Instagram, Snapchat and Twitter. The campaign will be running in both the UK and France. 






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Client: Google

Creative agency: PHANTOM

ECD: Jamie Nicoll

Creative director: Lisa Berenson

Copywriter: Hannah Davies, Lisa Berenson

Art director: Lewis Beaton, Joe Kibria

Producer: Madonna Arsan, Nana Bempah

Media agency: Essence

Production company: Hoi Polloi

Director: Dan Castella

Producer: Pete Shuttleworth

Production Manager: Will Burgass

Production Coordinator: Pamela Pifferi

DOP: Dan Stafford Clark

1st AD: Emily Jane Robinson

Art Director: Dan Taylor

Wardrobe Stylist: Nick Howard-Lanes

Make up: Jo Houtmeyers

Editor: Julian Eguiguran

Post-production: UNIT

Executive Post Producer: Ian Luxford

Post Producer: Isabella Wakley

Colourist: Denny Cooper

Sound Design & Mix: Jamie Thomas

Online Lead: Ian Baker

Music Agency: Marmoset

Music track: Jugete (Instrumental) by Orquestra Pacifico Tropical

Genre: Comedy