ITB Worldwide Joins the Influencer Marketing Trade Body as Newest Member

The Influencer Marketing Trade Body (IMTB) has announced the addition of ITB Worldwide as its newest member organisation. 

ITB Worldwide is a full-service talent and influencer marketing agency helping brands build holistic strategies that consider multiple marketing touchpoints.

ITB Worldwide has been recognised in recent awards for its creative and innovative approach to influencer marketing. The agency is a bronze winner at Cannes Lions and secured the bronze position in the Influencer Marketing Team of the Year category at the 2021 Influencer Marketing Awards.

The agency is the seventh influencer marketing company to join the IMTB. The IMTB is a professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry.

Commenting on joining the IMTB, Crystal Malachias, global growth and development director at ITB Worldwide said: “ITB are thrilled to be among the first to join such an important trade body, aligning with other notable agencies to demonstrate our collective commitment to the evolution and professionalisation of the UK influencer marketplace. 

“As the influencer industry further matures and continues to prove an essential building block of the marketing mix, it’s essential that such a trade body exists to provide unified governance around important issues such as disclosure, equitable payment, and transparent measurement, to grow and protect both talent and brands alike. We look forward to helping shape the future of influencer marketing as part of this trade body.”

Scott Guthrie, director general of the IMTB, commented: “Digital advertising grew 30.5% globally in 2021 - excluding US political advertising. Influencer marketing over-indexed in its share of that growth. Sustaining this growth rate means shouldering more accountability, sharing more best practices and showing more leadership in the space. I’m thrilled that ITB shares IMTB’s vision for influencer marketing. I’m looking forward to working alongside Crystal and others from ITB to help realise our industry’s full potential.”