ITB Secures Actress Eva Mendes for Avon's Latest Fragrance Campaign

ITB cast and secured Hollywood actress, Eva Mendes, as the face of Avon's new fragrance brand, Eve Duet. This product is Avon's first ever dual-ended perfume created as an initiative to concoct an innovative means of experiencing "endless fragrance possibilities".

To personify Eve Duet's many different sides, Eva Mendes was chosen as the perfect partner to the brand as she is widely known for juggling many different roles as a modern day woman. From balancing the role as a mother of two, to managing herself as a successful fashion designer and entrepreneur, Eva delights everyone around her with her witty, courageous and sparkling personality. Rebecca Pollard, Marketing Director for the Eve brand commented, "We couldn't be more delighted to have Eva as the face of Eve Duet as she embodies everything Avon stands for. We are very proud of partnering with such a talented, inspiring woman to represent our most innovative fragrance so far."