ITB Enlists Game-Changing Entrepreneurs for Huawei Mate 10 Pro Smartphone Campaign

To celebrate the launch of Huawei’s latest Mate 10 Pro smartphone and its breakthrough technology, ITB worked with creative agency, Doner London, to bring to life a campaign for the Mate 10 Pro Smartphone, through of a series of disruptive brand stories.

The campaign titled, “I am What I do”, shot by Rankin himself, features five “Tomorrow Entrepreneurs” each using the Mate 10 Pro handset to showcase its one-of-a-kind built-in AI technology and the power it has to enable them to realise their full potential.

ITB was responsible for securing all seven of the talent who feature in the campaign including co-founder of Open Bionics Samantha Payne, CEO of Social Chain Steven Bartlett, Founder of Woodoo Timothée Boitouzet, CEO and founder of InFarm Erez Galonska, Founder of Musixmatch Massimo Ciociola, founder of TailorItaly Monica Calicchio and founder of Hy.am Oliver Bronner.

These game-changing tech-driven entrepreneurs are representative of an increasingly socially conscious generation that demonstrate the ability to create change in the world through the means of technology - powered by Huawei.

With the support of AI technology, Samantha’s award-winning start up develops low-cost bionic hands to change the lives of amputees or those born without a hand and Erez builds vertical farms designed to feed cities and minimise negative environmental impact. 

By utilising the stories of these truly inspirational entrepreneurs, I AM WHAT I DO aims to target the future generation of entrepreneurs whose business projects are their lives and who strive towards a purpose beyond wealth creation.