ITB Casts Swedish Action Hero Dolph Lundgren in AW17 Campaign for Smarteyes

Smarteyes approached ITB to cast and secure someone who would resonate with men between the ages of 40 and 65 in Sweden, Germany and Denmark. The campaign aired in English and on a variety of channels, including TV, digital, out-of-home and print. ITB cast and secured Swedish action hero Dolph Lundgren to feature alongside long-term Smarteyes ambassador Izabella Scorupco, ahead of the release of two major films: Aquaman and Creed 2 (which Lundgren is set to appear in).