It Doesn’t Cost the World to Mean the World This Christmas

As Christmas draws near, the new work demonstrates how it can help make wishes of all sizes come true. 

Nigel is the lovable central character, with a special wish. As the story unfolds, we see Nigel’s dream realised with the help of a little girl’s imagination and a gift from The Warehouse. 

Gary Steele, chief creative officer of DDB Group Aotearoa says that with a nod to the classic holiday films we all grew up watching, the campaign is a modern take on a familiar Christmas wish story. 

“This campaign is all about what we can do for others this Christmas – and how helping someone accomplish their dream can light up their day – or even year.” 

Jonathan Waecker, The Warehouse Group’s chief customer and sales officer says the messaging behind the campaign is simple - it doesn’t have to cost the world to mean the world. “The Warehouse is here for Kiwi families with great value on just about everything they need to make their Christmas special,” 

“Our Christmas campaign celebrates everything that is magical about Christmas – decorating and lighting up the tree, the excitement of finding the perfect gift, the anticipation of the night before, and sharing special moments with your loved ones,” 

“And this Christmas, no matter your budget, The Warehouse is here to make your Christmas wishes come true.” 

And Nigel’s adventures don’t end here - the next phase of the campaign will be revealed later this month across digital and social media, along with a world-first media activation. 

The campaign is integrated across multiple media outputs including film, cinema, outdoor, digital, web experience, social media, radio, PR, print, in-store, partnerships, influencers and more.