isobel Launches Grassroots Girls Football Initiative

Independent creative agency isobel is today launching isobelKicks, a grassroots girl’s football campaign for kit sponsorship. 

Over the past year, the creative agency has sponsored several girls football teams who needed funding for new kits. In a bid to a grow their commitment to the girls’ grassroots game, isobel is now looking to sponsor more teams. isobel have also worked with Chelsea Foundation on activities promoting diversity in football. 

The growth of women’s football and the Lionesses’ EUROs victory last year has led to a sharp incline of girls signing up to the sport. Over 100,000 more girls are playing football in the UK than there were five years ago. However, the cost of a football kit is the biggest barrier for recruiting new players, with three quarters of clubs (72%) struggling to fund it. Initiatives like isobelKicks is part of a wider drive to encourage more girls into the game.

Jamie Williams, managing partner at isobel, says, “As a creative agency, we’re acutely aware of the role branding and marketing plays in football, and this is key to the continued rise of the women’s game. As an agency, we’re excited to be able to invest in some small part in grassroots football, and to grow our association with grassroots clubs. We’re also immensely grateful to the Chelsea Foundation for their support.”

If you are connected to a grassroots girls football team, and are looking to fund new football kit, get in touch with isobel.