isobel Helps Hammerson Launch Stylish New Film for Its Stylish New App
Retail property developer Hammerson has launched a new feature on its Plus app. Style Seeker aims to help shoppers find and buy clothes they’ve seen on screen, in magazines or out in the world.
The app has launched with a new film by creative agency isobel. Directed by Holly Blakey, who previously directed music videos for Florence and the Machine and Coldplay, the 60 second film has dancers chasing around each other and stealing each other’s looks.
Fiona Campbell-Roberts, UK head of marketing at Hammerson, comments; “isobel have taken our brief and extended it to redefine the modern-day classy, stylish and effortless fashionista. In a competitive market place, we have to stand out and isobel have ensured we do just that with an arresting creative.”
Style Seeker searches all clothing available within the nearest Hammerson shopping centre and suggests matches to the style snapped based on shape, colour and pattern. It will be available at all 10 of Hammerson’s UK shopping centres, including Brent Cross, Bullring and Cabot Circus.
Head of Marketing: Fiona Campbell-Roberts
Agency Production: Amy Hansen
Creatives: Ben Stump, Simon Findlater
Executive Producer: Mary Calderwood
Director: Holly Blakey
DOP: Adam Scarth
Producer: Joel Spencer
Makeup Artist: Mario Brook-Bank
Hair Stylist: Elvire Roux
1st AC: Jessie Brough
Gaffer: Seth Crosby
1st AD: Andrew Potter
Camera: Dough Walshe
Editor: Meg Thorne
Post Production / VFX
Colourist: Jack McGinity
Digital Imaging: Jason Hunte
Category: Retail and restaurants , Retail stores
Genre: Fashion & Beauty , choreography