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Creative

isobel Helps Hammerson Launch Stylish New Film for Its Stylish New App

Film directed by Holly Blakey features dancers chasing around each other and stealing each other’s looks

isobel Helps Hammerson Launch Stylish New Film for Its Stylish New App

Retail property developer Hammerson has launched a new feature on its Plus app. Style Seeker aims to help shoppers find and buy clothes they’ve seen on screen, in magazines or out in the world.

The app has launched with a new film by creative agency isobel. Directed by Holly Blakey, who previously directed music videos for Florence and the Machine and Coldplay, the 60 second film has dancers chasing around each other and stealing each other’s looks.

Fiona Campbell-Roberts, UK head of marketing at Hammerson, comments; “isobel have taken our brief and extended it to redefine the modern-day classy, stylish and effortless fashionista. In a competitive market place, we have to stand out and isobel have ensured we do just that with an arresting creative.”

Style Seeker searches all clothing available within the nearest Hammerson shopping centre and suggests matches to the style snapped based on shape, colour and pattern. It will be available at all 10 of Hammerson’s UK shopping centres, including Brent Cross, Bullring and Cabot Circus.

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Client

Head of Marketing: Fiona Campbell-Roberts

Creative Agency

Creative Director: Rob Fletcher

Agency Production: Amy Hansen

Creatives: Ben Stump, Simon Findlater

Account Manager: Emily Horgan

Production Company

Executive Producer: Mary Calderwood

Director: Holly Blakey

DOP: Adam Scarth

Producer: Joel Spencer

Camera: Dough Walshe

1st AD: Andrew Potter

Makeup Artist: Mario Brook-Bank

Hair Stylist: Elvire Roux

1st AC: Jessie Brough

Gaffer: Seth Crosby

Offline

Editor: Meg Thorne

Post Production / VFX

Colourist: Jack McGinity

Digital Imaging: Jason Hunte

Category: Retail and restaurants , Retail stores

Genre: Fashion & Beauty , choreography