senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Isobar Trains Next Generation of Little Farmers for Kellogg's

28/07/2014
85
Share
Annex Films captures inquisitive kids as they learn about their breakfast

Kellogg’s has launched the latest phase of its inaugural master brand campaign in the UK.  With the release of the Little Farmers film, created by Isobar, the brand’s European digital agency, Kellogg’s begins to reconnect people with the origins of their food.  The Little Farmers film will run across YouTube, the brand site and social media in the UK and Republic of Ireland.  






In the film, an inquisitive group of school children visited a UK Kellogg’s farm in the heart of the British countryside to explore, interact and learn about the origins of their food. Through a series of hands-on activities the kids discover that every bowl of Kellogg’s cereal starts with sunshine and natural grains, many of which are nurtured, grown and harvested close to home. The resulting film expresses the natural beauty of the British countryside with the energy and enthusiasm of inquisitive children on an adventure into nature.

The ‘master brand’ campaign is being driven by a series of long-term operational initiatives within Kellogg Europe to uphold the quality credentials of its breakfast cereals and its longstanding leadership and commitment to hunger relief.


SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v2.25.1