iSelect Launches New Brand Campaign ‘Save More’ with Howatson+Company

The new platform highlights iSelect’s mission to make Australians’ lives easier by saving them time, effort and money on their household bills.

This marks a new and exciting collaboration for Howatson+Company, after their appointment as creative agency by iSelect in December.

The comical extremes of DIY comparison in a world overwhelmed by choice is at the heart of iSelect’s latest advertising campaign to launch the new brand platform.

Directed by Benji Weinstein, the campaign focuses on the consequences of spending too much time trying to research and compare utilities, insurance, and household bills without the help of iSelect.

Lucy Rayment, executive — brand and customer at iSelect said that Aussies can often find the process of comparing household bills and insurances overwhelming.

“While it’s true that some Aussies do enjoy comparing every provider all by themselves, most find it complicated and time-consuming and would rather be doing other things they really love,” Lucy said.

“Our latest brand campaign aims to remind Aussies that iSelect and our Comparison Experts are here to help so they can get back to enjoying more of what matters to them most.”

Howatson+Company’s executive creative directors, Richard Shaw and Jeremy Hogg, said that since day one, working with the iSelect team has been an amazing experience.

“There’s a clear ambition, from both a business and advertising point of view, to move the brand forward,” they added.

“The launch of this platform complements this ambition perfectly, showcasing iSelect’s mission to help all Australians save time, effort and money.”

The campaign launched on 12 May, rolling out across TV, Cinema, BVOD, Online Video, and OOH, with support across digital and owned placements.