Iris Worldwide Create Customising Campaign for Adidas

Iris Worldwide have created online and press coverage for a new Adidas campaign that is allowing the public to customise 41 pairs of red Adidas shoes during the Paralympics. 

 

The agency is also going to be giving the shoes away to athletes, celebrities and members of the public. 

 

Rather than just using ink and thread to customise the footwear, Iris claim that they are “using actual elements from the games to create the pieces of sporting history”. 

 

Visit http://a.did.as/Mcu2x6 and enter your most "all in" moment from the games for a chance to win.