Iris has released three new videos for adidas for their World Cup Campaign.
Mo Salah, Gabriel Jesus and the Spanish national squad feature in these three new powerful and creative football-themed films
Watch them below to see them for yourself.
‘Paint the Streets – The Gabriel Jesus Mural’
“At the end, I owe my creativity to Jardim Peri. It's what got me here." Four years ago, @gabrieljesus33 painted the streets of Jardim Peri. Now, those same streets are painted to celebrate him. #HereToCreate”
During the 2014 world cup, Gabriel Jesus was a 16-year-old kid painting the streets of his local favela town in support of the brazil national team. Four years on, he is leading the front line for brazil at the 2018 world cup. This time, the streets are painted for him.
In collaboration with a local street art collective and the local community, Iris created a giant mural of Jesus over 20 houses in his hometown of Jardim Peri.
Mo Salah – 100 Million Strong
“Tomorrow. 100 million strong. @MoSalah is #HereToCreate”
Creativity inspires a nation & brings people together. Mo Salah is the nation’s hero… and with a population of 100 million, Egypt relies on him to carry them through their world cup journey. The weight of 100 million compatriots’ hopes & dreams on your shoulders could break a man - Mo Salah sees it as a driving force behind him, Iris customised his boots in homage to that.
‘RFEF – Demand Greatness’
“They expect greatness. Give them something to celebrate. @sefutbol is #HereToCreate”.
Despite political unrest, the Spanish football team are united and the power of creativity can bring people together. The people of Spain tell the national team how they expect them to play and how they expect them to win.
‘Paint the Streets – The Gabriel Jesus Mural’ Credits:
Diptongo – Production Company
Julian Duque – Director
Henry Scotland – Managing Partner
Ben Buchanan – Group Account Director
Senior Account Executive: Lottie Tonks
Michael Hanney – TV Producer
Iain Robson – Design Director
Rachid Ahouiyek – Creative Director
Matt Wood – Copy Writer
Tom Loveless – Art Director
Gary Turnbull @ Grand Central Recording Studios - Sound
Mo Salah – 100 Million Strong Credits
Creative Director: Rachid Ahouiyek
Creative: Jon Wedlake, Matt Carter
Group Account Director: Matt Glyn
Senior Account Director: Simone Botherway
Senior Account Executive: Ted Bainsfair
Producer: Catharine Griffiths
Producer: Hetty Yoxall
Director: Rachid Ahouiyek & Jon Wedlake
Editor: Simon Allison
Post Production: Absolute
‘RFEF – Demand Greatness’ Credits:
Creative Director: Rachid Ahouiyek
Senior Account Director: Simone Botherway
Senior Account Executive: Ted Bainsfair
Producer: Catharine Griffiths
Director: Rachid Ahouiyek
Editor: Simon Allison
Post Production: Absolute