iProspect Partners with Rolling Stone Australia to Celebrate Seven’s The Voice Superstar Coaches

The Voice has launched the careers of Australian stars and is back for its 2024 season. The series kicked off on Monday evening with a stellar lineup of new coaches, with multi-platinum-selling artist Guy Sebastian welcoming new recruits – acclaimed singer-songwriter LeAnn Rimes, GRAMMY-nominated superstar Adam Lambert and award winning Australian musician Kate Miller-Heidke – to the spinning red chairs.

The six part content series, ‘Discover The Voice’, with Rolling Stone Australia has been designed to bring new audiences into the TV show by connecting music lovers more directly with the coaches. Launching ahead of the premiere of the new season, the content series highlights the coaches and creates anticipation for the 13th season of The Voice.

The series will focus on how the global coaches bring star power to the panel, emphasises Guy and Kate’s local expertise and knowledge and will also bring to life key moments during the show.

Working with Seven, iProspect’s strategy team developed the ‘Discover The Voice’ platform to create meaningful connection with music lovers through content.

Hattie Swinburn, iProspect Group Strategy Director, said: “Rolling Stone is an ideal partner to draw audiences The Voice. The new coaches have an established following, and the content showcases the musicality of the international and local talent.”

Jess Hunter, Head of The Brag Media said, “We’re excited to partner with The Voice and iProspect in this collaboration that taps into Rolling Stone’s music expertise. This content series offers fans an exclusive glimpse into the coaches’ creative processes and musical insights, deepening the connection between audiences and the music they love. This partnership with Rolling Stone speaks directly with music enthusiasts and provides The Voice with a distinct opportunity to reach and engage with new audiences."

The content series is now live on Rolling Stone.