IPA Reacts to Appointment of UK's New DCMS Minister Michelle Donelan

IPA, the UK's ad agency professional body, has reacted to the appointment of the new DCMS Minister Michelle Donelan in the UK. 

Says IPA director general Paul Bainsfair: “I would like to congratulate Michelle Donelan on being appointed Secretary of State for Digital, Culture, Media and Sport, along with the new wider, DCMS team.

“This is our eleventh Culture Secretary in ten years and our industry needs the stability that a long-term holder of the office can provide. Michelle Donelan will take up their new role with several pressing issues to contend with, including: the planned privatisation of Channel 4, impending HFSS advertising legislation, the Online Harms Bill, the Online Advertising Programme and the Gambling Review White Paper, to name some examples. It is vital that she is willing to work with our industry to find solutions that will benefit the economy and wider society.

“We hope that she will take an active and positive interest in the advertising industry, recognising our importance to UK jobs, culture, and the economy. As the cost of living crisis continues, the new Secretary of State should take note of the great value that we can provide as an employer, a job creator, an exporter and as a partner for the Government. Now is the time to work together, and we will be reaching out in the coming weeks to request a meeting with her.”