Introducing Astral City: An Emerging Technology Studio focusing on Spatial Computing

Launching today, Astral City is a pioneering new agency specialising in spatial computing, immersive technology and the next evolution of AI-powered experiences.

Founded by Rosh Singh, Annie Bedard, Marc D’Souza and Julie-Anne Cassidy – multi-disciplinary industry veterans and leaders from UNIT9, Jam3, WPP, Ubisoft and RodeoFx, Astral City develops meaningful, joyful, and useful products, campaigns and experiences through a human-centric approach that equally prioritises beauty, utility and purpose.  

Offering end-to-end services from consultancy and strategy through to full production, Astral City collaborates with partners to concept, prototype and deploy immersive technology experiences that are creatively ambitious, medium defining and ROI driven.

New Dimensions, Infinite Possibilities 

Spatial computing is transforming how we connect, learn, watch, work and play. 

XR - spanning augmented reality (AR), virtual reality (VR), mixed reality (MR), and AI-powered spatial computing - has long been a tool for brands and agencies to create novel activations. But with major players like Meta, Google, and Apple investing heavily in this space, the future has never been clearer: Spatial Computing is set to become the primary way we interact with digital content and experiences. As consumer and enterprise adoption accelerates, XR is shifting from novelty to necessity, making it essential for every brand to understand, prepare for, and create in this new era.

“Spatial computing is set to become the next engagement paradigm. As we move into the post-smartphone era, we are set to see a revolution in how we experience the world and how brands communicate with consumers. Just as the mobile era before it, the spatial era offers a wide set of challenges and opportunities for brands and institutions across all sectors. Astral City has been conceived to help our partners understand the space, plan for the future and build outstanding products and experiences” said Rosh Singh, Astral City CEO and co-founder.

Services Designed for the Future of Brand Experience

With the brand-centric strategy driven solution provision of an Agency, the technical build skills of a software development studio and the IP development focus of a product house, Astral City brings together a blend of approaches to ensure that the needs of a wide spectrum of clients are met, no matter where they are on their spatial journey.

Spatial computing isn’t just one device or platform. There are multiple points of entry to the medium available across a variety of price points and ecosystems. Both consumer and enterprise audiences are primed to adopt and evolve into a new digital engagement era, having reached a level of digital maturity and saturation that is oriented towards new products and surfaces. 

Astral City is excited to partner with brands and institutions to future-proof, roadmap, and build for this incredible new future.