Into the Mainstream: Influencer Marketing in Society

Takumi's latest report digs into the real and contrasting opinions of people from all sides of the influencer marketing industry’ survey over 3,500 influencers, marketers and consumers from the UK, US and Germany. 

Takumi's research shows consumers are turning to influencers for advice and information as well as product know-how. Earlier this year TAKUMI partnered with the WHO and worked with influencers to spread accurate accurate hygiene messaging and pandemic-related information, showcasing how incredibly trustworthy influencers are proven to be.

‘The marketing landscape has changed to mirror the shattering of the media landscape. Control has moved from media and brands to the consumer. Communicators need to entertain and inform rather than interrupt with overt sales messages.’’ explains Scott Guthrie, influencer marketing professional advisor.

To read our full white paper click here.