senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

INTERSPORT Breathes Fresh Air into Young Lives with Uplifting Campaign

10/04/2024
Production Services
Belgrade, Serbia
111
Share
Shot with real young people who turn to sport for relief in their daily lives, and in real locations and apartments, the story is told by Big Productions and SheFilms with genuine authenticity

Sporting goods retailer, INTERSPORT, has launched a touching commercial from Big Productions and creatively driven Serbian production house, SheFilms, airing across television and YouTube. 

Set to a cinematic score, the film uncovers the individual pressures faced by three aspiring young athletes, from body image insecurities to struggles at school and chaos at home. The tone shifts, however, when each one steps out into their unique arena. On the swimming pool, rugby pitch, or racetrack, they stand tall, poised, and confident in their INTERSPORT gear, finally able to focus on their passion. Showcasing relatable stories shot in real locations, including real people’s apartments, each one is told with a palpable sense of authenticity. 

The campaign highlights the brand’s ambition to bring sport into the lives of young people as a breath of fresh air amidst life’s daily stresses, as well as its commitment to support 20,000 sports clubs throughout France and donate 14,000 bicycles to 700 French colleges. 

Andjela Safar, production coordinator at SheFilms, comments: “Shooting for this campaign was very long with many locations - but everyone was happy with the process and loved the product in the end. If it can be written or thought, it can be filmed!”

Brand
Production
SIGN UP FOR OUR NEWSLETTER
More News from She Films
Location Spotlight
Top 5 Shoot Locations in Belgrade, Serbia
26/09/2024
205
0
Trends and Insight
Most Read of 2021: Europe
13/12/2021
551
0
ALL THEIR NEWS
Work from She Films
Storytelling Transformed
LTX Studio
12/09/2024
4
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0