International ANDY Awards Announces 2025 Winners

The International ANDY Awards has announced this year’s winners, with international agencies picking up more wins than North American agencies for the first time since 2016.

“For over half a century, the ANDY Awards have celebrated creative bravery in our industry," said Anselmo Ramos, co-founder/creative chairman of GUT and 2025-2026 ANDY Awards chair. "As the first show of the season, they set the tone, inspiring brands and agencies to challenge conventions. This year’s winners exemplify the kind of work that doesn’t just follow culture, but helps define what’s next, highlighting the bold trends pushing us forward.” 

DAVID Madrid earned the highest honour, the Best In Show GRANDY, for its campaign 'Meet Marina Prieto' for JCDecaux, a campaign that showcases the impact of OOH metro advertising with a charming, unknown centenarian.

GUT won the top honour in Bravery for its 'Mayo Haters' work for NotCo and Kraft Heinz, leaning into consumer individuality when it comes to food choices.

adam&eveDDB secured the second-ever Best In Show Craft honour for its work for The V&A Museum, 'If You're Into It, It's In The V&A.' The highly targeted campaign utilises the museum’s permanent collection of over 2.8 million objects, telling a 5,000 year old story of creativity, spanning every creative discipline.

Publicis Conseil won the Best In Show RESET for 'Cars To Work', an initiative to provide solutions for people who live in ‘mobility deserts’ (areas characterised by limited accessibility). Publicis Conseils’ collective wins also secured their client Renault as Brand of the Year.

IMPACT BBDO earned the Public Service Award, which honours the best work created pro-bono for a non-profit/charity, for bringing attention to a pressing human rights issue with 'Child Wedding Cards'.

Canadian-based agency Courage was named Best New Agency, and Smuggler won Production Company of the Year. Rethink won Independent Agency of the Year for the second time in a row, and Omnicom secured Holding Company Network of the Year, with BBDO, DDB, Publicis Groupe evenly tied for Network of the Year.

The Best of Region Include:

EUROPE: 'Meet Marina Prieto' - DAVID Madrid / JCDecaux

LATAM: 'Sight Walks' - Circus Grey / UNACEM - Cemento Sol

SWANA: 'The New President' - IMPACT BBDO / AnNahar Newspaper

ASIA: 'Transition Body Lotion' - Ogilvy Singapore / Vaseline

CHINA: 'SleepBound' - Dentsu Creative Taiwan / HeySong - Wincafe

The ANDY organisation also invests in the future of the industry by earmarking funds each year to further support the creative endeavours of those beginning their careers. As part of this, The Best in Show Student Award in the ANDYs Student Competition comes with a $10,000 Scholarship for the creative team. This year, this was won by students from Brigham Young University's BYU AdLab for their Crayola 'Ink Up, Wash Out!' work. 

You can see the full list of the 2025 ANDY Winners here.