Interbrand Boosts Team with Senior Strategist and Design Director Appointments

Lauren Kelly joins from Landor&Fitch as a senior strategist, while Chris Griffiths joins the agency as Design Director from Frost.

Kelly brings 15 years’ experience to Interbrand, across agencies in Australia and the UK and clients such as nib, Greenpeace, and Queensland Tourism. She regularly contributes to Branding Magazine, and has written for B&T, AdNews, and Mumbrella.

Interbrand executive strategy director Amanda Szylo-Duncan said: “Lauren’s curiosity and drive was clear from the get-go. With a foundation in research, and an appreciation for insight-driven strategy, she’ll play a big role in giving our clients confidence to make big strategic moves. Her passion for creativity and brand is infectious – we’re lucky to have her join our growing strategy team.”

Interbrand senior strategist Lauren Kelly said: “I couldn’t be more excited to join the Interbrand team. Not only are they some of the brightest brains in the industry, but they are also thoroughly good people. Their work has inspired me from afar, so I’m thrilled I get to be a part of it going forward.”

Griffiths, meanwhile, has helped create and reshape some of Australia’s biggest and smallest brands. He has worked on many successful Ending HIV campaigns for ACON, rebrands for the University of Wollongong and Camp Quality, and creating new brands for sustainability focused start-ups like Go Neutral and Beckon Capital.

Interbrand creative director Alex Creamer said: “Chris brings bucket-loads of experience to the table, from place-making to digital experience – we're thrilled to welcome someone of his calibre. And he’s a brilliant chap to boot.”

Interbrand design director Chris Griffiths said: “I have been blown away by Interbrand’s approach to design, the team’s collaborative energy, and the sheer talent of everyone here. I count myself lucky to be amongst such smarts.”

The hires also follow Interbrand’s NextSense (formerly the Royal Institute of Deaf and Blind Children) rebrand being recognised at award shows such as D&AD and Good Design Awards.

Interbrand’s client roster also includes brands such as Coles, Westpac, Genworth, NextSense, The Sydney Fish Market and The New Sydney Waterfront Company.