Interactive Solutions Becomes New Digital Hub for Duracell
Being part of an internationally renowned brand building agency team, IS will be responsible for Duracell’s on-line presence in 50 countries across Europe, Asia, India, Middle East, Africa and South America.
“This is a great achievement for a Polish digital agency on an international level. Duracell is known throughout the world and its bunny is a true brand icon. The opportunity to design its global digital communication strategy and assets is a great challenge, a big responsibility but most of all a great pleasure”, says Michał Glapiński, IS Managing Director.
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