“Intelligent Sounds”

 

 

To highlight the creative power of Intel processors inside tablets, Intel have pioneered an inventive music experiment in collaboration with award-winning Australian musician and producer Flume, The Monkeys and Finch.

 

Launched today, “Intelligent Sounds” is a technological experiment which sees a robot conductor, his tablet powered band members, and their instruments come to life to perform a new Flume track created specifically for this project.

 

Each ‘member’ of Intelligent Sound’s tablet band was programmed with synthesised notes and triggered to play through on cue, while robot arms were pre-programmed to hit the required notes in time with the final song.

 

Jayant Murty, Intel’s director of brand strategy and integrated marketing for the Asia Pacific, said the short film is designed to be an entertaining light and sound experience and also to encourage viewers to consider the technology which is at the heart of their tablets.

 

“It is commonplace to have tablets play your music but it’s rare to have tablets create them. Intel
technology transforms these devices from tools for consuming content into innovative instruments that allow for incredible self-expression,” he said.

 

Flume said the “Intelligent Sounds” project was one of the more challenging and enjoyable of his career to date.

 

“I love the challenge of writing music for a particular project and a defined theme. I find working within these boundaries inspires, rather than limits, creativity,” he said.

 

At just twenty-one years of age Streten has achieved critical acclaim and mass appeal. He wrote much of his platinum-selling self-titled debut album while backpacking around Europe. “For me it’s important I have technology I can utilise whenever, wherever.”

Fans can view and share “Intelligent Sounds” here:

 

And view the making of video here:

 

Agency: The Monkeys
Executive Creative Directors: Justin Drape & Micah Walker
Digital Creative Director: Jay Gelardi
Head of Broadcast Production: Thea Carone
Agency Producer: Jade Wannell
Director of Client Services: Dan Beaumont
Content Director: Brad Firth
Senior Content Manager: Priyanka Patel
Executive Planning Director: Fabio Buresti
Engagement Planner: Nikki Stammers
Social Media Strategist: Mat Abet
Social Media Creative: Alice Schofield
Production Company: Finch
Executive Producer: Rob Galluzzo
Director: Alex Roberts
Director of Applied Technology: Emad Tahtouh
Producer: Camilla Dehnert
Artist: Flume
Artist Management: Future Classic
Client Credits
Jayant Murty: Director of Brand Strategy & Integrated Marketing, Intel APAC
Claudine Pache: Consumer Brand & Marketing Strategy, Intel APAC
Stephanie Gan: Regional Manager for Advertising & Digital Programs, Intel APAC