Instagram Captures Modern Parent-Teen Dynamics in Teen Accounts Film

ProdCo has released a new director’s cut of Instagram Teen Accounts, a campaign for Meta directed by Lana Senaoui in collaboration with agency Johannes Leonardo. The work introduces Instagram Teen Accounts - a new tool designed to help parents support their teens' safety online, in a way that respects the evolving dynamics of their relationship.

At every stage of life, parents rely on different tools to look out for their kids: a hand to hold, a helmet, a ride home, a curfew. Instagram Teen Accounts becomes one more tool for this moment in time - for the digital world teens navigate daily.

Lana Senaoui brought her thoughtful, human-first approach to the project, grounding the campaign in authenticity by casting real parents and their teens. From the outset, the goal was to reflect both sides of the relationship - to make sure parents and teens alike felt represented. The result is a campaign that feels lived-in, emotionally honest, and deeply relatable.

At its core, the work is a celebration of the modern parent-teen dynamic: protective but evolving, close but complex - and rooted in care.