Obstructive Sleep Apnea (OSA) is a life-threatening condition for millions of people that prevents oxygen from flowing into the brain during sleep. For decades, a CPAP machine has been the gold standard for OSA treatment. But it doesn’t work for nearly half of all patients. 

Enter Inspire Medical Systems, which has created a first-to-market medical innovation: a remote-controlled, implanted device that works inside the body to help OSA patients sleep without the clunky hoses and masks that come with a CPAP. Partnering with agency space150, the new campaign is currently airing on broadcast, local TV, and cable and showcases the very real and relatable CPAP struggles that affect both the patient and their bed partners.