Inspira Health’s Campaign with Brownstein Shows off How Care Can Be Convenient

Inspira Health, a non-profit healthcare leader in Southern New Jersey, has launched a new campaign in collaboration with Brownstein to bring awareness to the convenience and quality of its urgent care offerings available to patients in the community. The fully integrated campaign – inclusive of print, TV, social and digital media - highlights how Inspira’s urgent care locations minimise the impact on patients’ schedules while maximising the care they receive.

Titled 'On Your Schedule,' the campaign is the latest collaboration between Brownstein and Inspira, whose partnership includes advertising and public relations over the past five years.

"We wanted to show how Inspira Urgent Care will fit into any family’s schedule.,” said Jim DiGiovanni, associate creative director at Brownstein. “We approached this a bit differently than a typical health care spot. We wanted it to resonate with young families, so we made sure the concept was fun, light-hearted and didn’t take itself too seriously.”

The new spots feature a family attempting to schedule their injuries and illnesses the same way they plan sports, dance and other activities for young children. Impossible to schedule when injuries or other medical emergencies happen, the new creative underscores how Inspira Urgent Care works around patients’ needs for immediate services.

Brownstein’s work with Inspira has received several awards and recognitions, including being named first in the 2021 PR Daily Awards for Health Care PR and Marketing. The collaboration also produced Clio Health Awards for a healthcare technology ad titled 'Innovation Where It Matters Most' and an oncology campaign, 'She Chose Inspira.'

The newest spots were directed by Benjamin Flaherty of AMD Films and used talent local to the New Jersey area.