INNOCEAN’s ‘Don’t Tell’ for Hyundai

INNOCEAN’s latest broadcast spot for Hyundai titled ‘Don’t Tell’ recently premiered during 30 September’s Sunday Night Football broadcast. 

 

The 30-second national television commercial is the first in a series of broadcast spots to promote Hyundai’s exceptionally reviewed 2013 Santa Fe Sport Edition.

 

‘Don’t Tell’ follows a set of Gen Xer parents defined as ‘Alternadults’. They have grown up, but don’t necessarily want to grow old. They want to live life to the fullest, and bring their kids along for the ride.  In ‘Don’t Tell’ the parents want to create memorable experiences they can share as a family – whether it’s skydiving, concert-going or gorging on buckets of ice cream. Their Hyundai Santa Fe is the perfect co-conspirator to take the whole family the authentic, off-the-beaten-path experiences.

 

View ‘Don’t Tell’ below:

 

 

Credits 


 

Client: Hyundai Motor America


Agency: INNOCEAN Worldwide Americas


Production Company: Moxie Pictures


Director: Frank Todaro


Executive Creative Director: Greg Braun


Creative Director: Robert Prins


Creative Director: Max Godsil


Director of Integrated Production: Jamil Bardowell


Producer: Shelley Eisner 


Senior Art Director: Arnie Presiado


Senior Copywriter: Jeb Quaid


Account Director: Bryan Di Biagio


Account Supervisor: Heidi Clemens


Project Manager: M.J. Chow