INNOCEAN USA Unveils Campaign for Hyundai

Hyundai Motor Americas recently announced the unveiling of two new Elantra models, in addition to the ‘2012 North American Car of the Year’ Elantra Sedan. 

 

To celebrate the introduction of the new models, the GT and Coupe, INNOCEAN USA and Hyundai have developed a multi-faceted creative campaign to address the issue of choice – choosing between three Elantra models is not easy. 

 

Digital Experience: ‘The Elantra Driveway Decision Maker’

 

Consumers are now presented with a plethora of choices, so the INNOCEAN USA digital team created a multi-platform digital experience to help guide them through the decision-making process of choosing between an Elantra Sedan, GT or Coupe.

 

The first-of-its-kind ‘Driveway Decision Maker’ digital experience allows users to ‘test-drive’ different Elantra models within their own respective neighborhoods using the help of Google Maps with Street View. Users select one of the models and are then able to ‘test-drive’ it through their own town or neighborhood and even park the car in their actual driveway. You can also try different exterior colour choices and trims.

 

The real-life scenario has been created to help consumers make the decision on which model of Elantra best suits their lifestyle and, of course, looks best in their own driveway.

 

The full experience is built for desktop computers. Check it out at: www.pickmyelantra.com

 

Broadcast Campaign: ‘Miss Decisive’ and ‘Showroom’

 

Debuting September 1st during the NCAA, INNOCEAN USA created two entertaining and irreverent spots. ‘Miss Decisive’ and ‘Showroom’ showcase how complicated it is to choose between the new Elantra models. They were directed by acclaimed commercial director Ulf Johansson and include a total of four commercials. All will appear on network television through the month of September.

 

 

Digital Credits


 

Client: Hyundai Motor America


Agency: INNOCEAN Worldwide Americas


Executive Creative Director: Greg Braun


Creative Director: Tom Pettus


Creative Director: Scott Muckenthaler


Digital Producer: Melissa Moore


Digital Producer: Ashley Glib


Art Director: Vince Murray


Art Director: Tom Gibson


Copywriter: Steve O’Brien 


Copywriter: Mike Duckworth


Account Director: Daniella Gorsha


Production Company: Bossa

 

Broadcast Credits 

 

Client: Hyundai Motor America


Agency: INNOCEAN Worldwide Americas


Production Company: Smith & Jones


Director: Ulf Johansson


Executive Creative Director: Greg Braun


Creative Director: Robert Prins


Creative Director: Max Godsil


Producer: Helen Erb


Senior Art Director: Tom Gibson


Copywriter: Steve O’Brien 


Copywriter: Mike Duckworth


Account Director: Valencia Gayles