INNOCEAN Lowers the Driving Age in New Spot for Hyundai
In the new 30-commerical created by Huntington Beach-based advertising agency INNOCEAN USA for Hyundai, “Family Racer” depicts a fun, yet typical daddy-daughter bonding moment made extra special because they are sharing that moment in the all-new 2015 Hyundai Sonata.
The spot (debuted on 6/9/14) follows a daddy and his “speed racing” daughter as they navigate a pretend speedway and take each harrowing turn-for-turn in their Sonata, set to Joan Jett’s rock anthem “Real Wild Child.” Because life’s everyday moments are made a little more remarkable when you’re driving the all-new Sonata.
Credits
Client: Hyundai Motor America
Spot: “Family Racer”
Agency: INNOCEAN USA
Executive Creative Director: Greg Braun
Group Creative Directors: John Hage and Robert Prins
Art Director: Vince Feliciano
Copywriter: Josh Cassidy
VP, Director of Integrated Production: Jamil Bardowell
Senior Content Producer: Elizabeth Giersbrook
VP, Head of Account Service: Marisstella Marinkovic
Account Director: Nicole Timerson
Sr. Account Executive: Travis Cross
Production Company: MJZ
Director: Nicolai Fuglsig
DP: Kasper Tuxen
Executive Producer: Emma Wilcockson
Producer: Julien Lemaitre
Production Mgr: Timothy Kreis
Casting Agent: Gabrielle Schary
Editorial Company: Rock Paper Scissors
Editor: Grant Surmi
Assistant Editor: Arielle Zakowski
Licensed Song Title: Joan Jett & The Blackhearts "Real Wild Child"
Telecine Place: MPC
With Whom: Mark Geffen
Online Place: MPC
With Whom: Benjamin Davidson
Record Mix Place: Lime Studios
Mixer: Zak Fisher
Audio layback: MPC
With Whom: Benjamin Davidson
