Innocean Australia has made two new senior
appointments. Scott Davis (right) joins as head of strategic planning
and Philip Sherar (left) joins as group account director, leading the
Hyundai account.
Davis comes from MJW Sydney, where he was head
of planning. Prior to that he was head of planning at Leo Burnett Sydney
and was part of the leadership team that saw Leos become one of the
most awarded agencies in Australia for campaigns including Bundaberg
Watermark and Canon Photochains. He has also occupied senior planning
positions at BMF and Clemenger.
Sherar joins from Havas London where he was global group director for
Reckitt Benckiser. Sherar is no stranger to Australia having run the VW
account at DDB Sydney from 2001-2004. He began his love for automotive
advertising at BMP/DDB in London in the 1990s, working on VW during the
golden years, where he first worked with Innocean Worldwide's global
chief creative officer, Jeremy Criagen. Sherar also spent time at TBWA
London on Nissan.
Says Peter Fitzhardinge, CEO, Innocean
Australia: "Scotty and Philip are great hires. I worked with Scott at
Leos when we were doing the best work in the country. He's a very
thoughtful and considered thinker and his collaborative style leads to
developing great brand storytelling and intelligent and provocative
work. I'm very happy he's here. Philip has one of the best automotive
pedigrees I have ever seen, probably the best. He did some wonderful
work on VW during his times in London and Sydney and he has a great
account man's style. He will lead the team here and will partner Scott
brilliantly."
Says Dave King, ECD, Innocean: "In the short time
Scotty's been here, he's shown what a smart guy he is. He's got a great
mind. And straight away you can see that Philip is class. We'll all
benefit from having two such talented guys as part of the Innocean
team."