Influencers Embrace Unique Style in Edgy ASOS Campaign

ASOS has partnered with London-based production company Tinderflint to produce the 'ASOS Your Way' campaign, 

Tinderflint’s production process enabled a holistic approach to the project, not only taking ASOS’ creative direction to produce the headline films, but also working with talented Director India Rose Harris on video content, the fabulous Carla Guler to produce all of the stills for the campaign, as well as the Tinderflint Team creating all of the social and BTS content.

The campaign features a host of influencer talent including Cindy Kimberly, Josh Ryan and Skye Lukowski-Standley, each with a unique style and outlook, highlighting how ASOS customers can ASOS Your Way.  

Eliot Carroll, founder and client services director said, “We’re incredibly proud of the work we’ve produced with the team over at ASOS. 

We were born from broadcast and grew up in digital, so we tend to approach projects from a different perspective than other production outfits, which I think helped in delivering this campaign. I’m really grateful for the hard graft from everyone involved.”

Rob Pitman, founder and EP said, “It’s these sort of projects we set Tinderflint up to create. Being able to combine ASOS’ awesome creative with highly talented people like India and Carla is a real privilege. It’s been an amazing journey with the ASOS team and we’re super pleased with what we’ve created together”

James Cahill, head of creative at ASOS, said, "It's an exciting time for the ASOS creative marketing team as ASOS invests in its brand and reaching new and existing audiences through full funnel marketing. The ASOS Your Way campaign represents the first step in that direction, and we're really happy to have taken that step with a production agency like Tinderflint.”

Nic Hayman, senior creative at ASOS, said, "Our goal for this campaign was to rekindle an emotional relationship with our audience by reminding them what ASOS stands for: fashion. We wanted to capture the feeling style can give you – the boundless self-expression and individuality that comes from dressing how you want, no matter who you are or what you do. Tinderflint helped us make that a reality on every level."