Indicia Retains Tourism Ireland Account

Customer intelligence agency Indicia has retained the direct marketing business for Tourism Ireland, extending its relationship with the brand for a further 3 years, after winning a competitive pitch.  Indicia has been working with Tourism Ireland since 2001 when they won the initial 3 year contract.

 

The success ensures Indicia will continue to handle Tourism Ireland’s entire direct activity in Great Britain, with the brief containing an emphasis on digital services including email, online marketing and social media integration. 

 

The Bristol-based agency will work alongside Tourism Ireland to develop Direct Marketing campaign strategy, including planning, creative, execution & analysis across multiple media channels.

 

In 2011, Indicia created the award-winning ‘Nick & Sam’s Ireland Road Trip’ campaign for Tourism Ireland. The Road Trip featured a UK couple given seven days to tour Ireland by car, with an online audience encouraged to interact via social media and e-mail to influence where the journey would go and what would be visited. The audience interacted directly with the road-trippers throughout their adventures, with new content daily uploaded through social media channels. 

 

Sarah Rogers, Customer Engagement Manager at Tourism Ireland, said: “I’m delighted that we’ve reappointed Indicia as our direct agency for the next three years following a highly competitive pitch process. Indicia’s strategic insight, creative strength and powerful data capabilities will combine with our own up-weighted investment in CRM capabilities, to allow us to create outstanding campaigns to deliver visitors to the island of Ireland.”

 

Ian Stockley, MD at Indicia, comments: “We’ve enjoyed a wonderful relationship with Tourism Ireland for over a decade now and we’re thrilled to be continuing our work with them.  Together we’ve created some highly effective, truly standout campaigns. We continue to innovate creatively on the back of increasingly deeper customer insight and are very excited about using this approach to go on growing the number of visitors that chose to make Ireland their holiday destination.”