impact.com Announces Fully Integrated Influencer and Creator Partnership Management Platform

impact.com, the world’s leading partnership management platform, today announced the launch of impact.com / creator; an influencer marketing platform that allows advertisers to discover, create, manage, and scale full-funnel influencer marketing programs from a single interface. The new technology simplifies and improves the user experience for both brands and creators.

Given the sizable creator landscape, marketers say that finding the right partners and evaluating creators against their needs are among their biggest challenges today. According to impact.com research also announced today, that same pain point exists for creators. Eighty-six percent of creators say that while they want to expand brand partnerships, with selective criteria, it’s challenging to identify quality prospective brand partners that will work long-term.

impact.com / creator brings creators and brands together in a single platform to discover new partnerships, contract, manage, pay and optimise those partnerships based on comprehensive performance insights.

The two-sided nature of the platform also allows creators to seek out brand collaborations, empowering brands and creators to collaborate efficiently and view performance in one easy-to-use platform. Now everyone, from CMOs and VPs to managers and coordinators, can better understand the incremental awareness and revenue that their partnerships are driving.

David A. Yovanno, CEO at impact.com, said: “We recognise that marketers require innovative technology to stay ahead of developments within the fast-paced creator economy, which is why we’ve created an industry-first creator partnerships management platform."

“Creators are a critical and expanding part of our industry, and with impact.com / creator, we are enabling clients not only to scale these partnerships, which is notoriously difficult, but also to help establish longer-term relationships. But first, brands must know what’s working, and tracking and performance insights are where impact.com has been leading the market for some time.”

Brands can also diversify their partner mix and compensate them with a variety of models, from CPA and commission to flat fees or combinations of both. According to impact.com’s new research conducted in partnership with AdWeek, the majority of creators prefer to be paid with a combination of flat fee and performance bonus, known as a PostPlus compensation model; until now, the industry hasn’t offered flexible, scalable payment options in one interface.