impact.com Aligns ANZ Sales and Customer Success Teams to Accelerate Client Performance

Barroso Zarco is one of Australia’s most experienced affiliate marketing professionals, having spent over a decade leading partnership programmes for brands including eBay and Swarovski. She joined impact.com in 2021 and was most recently customer success director, ANZ and SEA.

According to Adam Furness, APAC managing director at impact.com, a successful partnership program requires ongoing expert guidance and management so it makes sense to align sales and customer success from the outset of any deal.

Adam commented, “Building long-term relationships with our customers is key to winning, retaining, and growing revenue. Consequently, we obsess over our customers’ success knowing that in powering their business growth, we power our own. By aligning our sales and customer success teams in ANZ under Helena, we’ll be able to work more closely together to ensure continuous growth for the brands, agencies and publishers that we serve.”

Two new Melbourne-based hires will expand Helena’s newly combined team. Simone Lawson joins as a customer success manager after five years at student loyalty network, Student Beans (now Pion), and Jess Taylor joins as enterprise account executive. She’s spent over six years working in the technology and loyalty space, most recently as Partnerships Manager at Wink, a customer acquisition and retention specialist agency.

Commenting on her promotion, Helena said, “Our customers are our true north, with their experience at the centre of our thinking. Uniting the sales and customer success teams sets a new standard for how we drive excellence and innovation throughout our customers’ partnership journey.”