Imagination Appoints Grace Wright as Global Growth Officer

Award-winning global experience design company, Imagination, has appointed Grace Wright as global growth officer. In this new role, Wright will lead the agency’s growth strategy, raise Imagination’s global profile and support new business across Imagination’s fourteen offices. Grace’s role is effective immediately and she reports to Patrick Reid, Global CEO at Imagination.

A longstanding new business and marketing leader for some of the world’s leading creative agencies, Grace joins Imagination from WPP brand consultancy Superunion where she was their first chief growth officer driving new business and diversifying and strengthening agency growth through new offers and diversification strategies. Her experience spans multiple disciplines and she previously led the Marketing and New Business functions for MullenLowe Group UK, AnalogFolk and Rufus Leonard. Prior roles include AKQA, BETC London and DDB.

Grace’s appointment will help drive new business across Imagination’s core offers, consulting, destinations, content and live. It follows a period of strong growth for the company and a series of senior appointments, including new Heads of Strategy in the UK and EMEA, as well as the appointment of the new Global Environmental Sustainability Lead.

Grace will report directly to Patrick Reid, Global CEO at Imagination and will lead the global new business and marketing teams, working closely with the regional MDs.

Patrick Reid, CEO at Imagination, said: “We’re pleased to welcome Grace to our expanding global team. She brings her energy, broad experience and strategic approach to design opportunities, both traditional and unconventional, to partner our agency offering with client needs as we continue to grow and diversify our client roster. Grace’s previous experience and client knowledge will prove to be a great asset to Imagination’s short and long-term goals in driving new business and stronger client relationships.”

Grace Wright, global growth officer at Imagination said: “Imagination’s powerful and progressive approach to brand experience is already delivering phenomenal success for their clients. What an amazing opportunity to join the team at this exciting time, building on their recent successes of Brand Experience Agency of the Year, global hires and new client wins to deliver truly transformational global growth.”