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IKEA Italy Wishes You a Merry 'Liftmas' in New Christmas Spot

DDB Group Italy launches charming new spot produced by Mercurio Cinematografica

IKEA Italy Wishes You a Merry 'Liftmas' in New Christmas Spot

IKEA Italy is back with a new Christmas campaign created by DDB Group Italy, renewing the concept of 'We Are Meant To Change'.

Every moment can become the right occasion to celebrate the festive season in a unique way - even when you're inconveniently stuck in lift, for example. That’s what happens in this new film, where a seemingly difficult occurrence turns into a moment of celebration and sociability, thanks to the brand values and products.

The film was produced by Mercurio Cinematografica and directed by Argentinean comedy master Augusto Gimenez Zapiola, featuring a couple of British actors.

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Marketing Specialist: Federica Fazzini

Advertising Manager: Cristina Pedotti

Category: Decorating , Home appliances

Genre: Comedy