Igor Borghi Turns The World 'Upside Down' for Elica

Igor helps Elica flip things upside down with this new ad demonstrating how Elica are thinking outside the box.

In this mixed up, upside down world we are living in right now it’s nice to see there is a company thinking outside the box to help us turn things around with forward thinking.

In this new spot directed by Igor Borghi for Elica a family find themselves in a topsy turvy house where everything not bolted down is floating to the rafters.

This is all to demonstrate the new Nikola Tesla aspirating system, positioned in the central zone, reaches high performance levels, in terms of fume extraction, noise level and energy efficiency (class A+).

Thanks to the direct communication with the hob, it is able to receive information from the cooking zones, and automatically calibrates the ideal aspiration level, so that the user only needs to worry about cooking, while at the same time reducing energy consumption.